Keynote

Morning Keynote Panel - Ethical Futures: AI, Coaching, and the Human Connection

Monday, May 18, 2026

10:00 - 11:30 CEST

Location: Scene A+B+C

CCE: 0.5

Core Competency:0.5
Resource Development:0.5

Moderator(s)

Aikyna Finch, PCC

Vice President of Diversity, Equity, Inclusion, and Belonging (DEIB)
International Coaching Federation

Speaker(s)

Susan Caesar
KG

Kaumudi Goda
Charlotta Hughes (she/her/hers)

Co-owner and Head Coach & Trainer
Fatal Black AB, Sweden
Olivier Malafronte (he/him/his)

Associate Professor & Cofounder
Université Côte d'Azur & Magif.ai
Université Côte d'Azur, France
Panos Malakoudis, PCC

Founder & Managing Director
Citium Solutions, United Kingdom

This panel will explore how artificial intelligence is reshaping the coaching profession, from credentialing and assessment to client experience, to the standards that guide ethical practice. As AI accelerates, the ICF faces pressing questions: How do we protect trust while embracing innovation? Where does AI add value, and where does it threaten core coaching competencies? And what role must ICF play in setting global standards, educating members, and modeling ethical adoption?

Our discussion will bring together thought leaders and practitioners to illuminate the opportunities and challenges ahead. The aim: to ensure AI enhances, rather than erodes, the deeply human essence of coaching.